
About Smoke’m
Smoke’m is an urban street style dance clothing brand that specialises in clothing tailored to active dancers in competitions, battles, training and performance. We understand the power of confidence and comfort in every move a dancer makes. Our high quality, stylish designs are crafted to enhance performance, allowing dancers to release your full potential.
Mission
To design and bring hip hop, urban street style dance clothes with no compromises on performance, style or design. To positively impact dances and the industry by focusing on the needs of dancers to release their greatest potential.
Vision
Becoming the number one dance clothing brand for dance training sessions, dance performance and international battles. Our clothing serves the dancers and the dance industry to bring the best dance clothing for hip hop and urban dance scene from the street to the big stage. We do this to make an impact to the dance community and culture.
The concept for Smoke’m is simply this. When there is smoke, you know something is on fire. Smoke representing a signal for something being significant. We believe dance has a unique impact that can be done more in the recreational, health and entertainment industry and it should have more significance. Smoke’m isn’t about the clothes, it’s about the ones that will wear it that are battling the same fight to elevate the dance industry to higher skies. A smoke signal is lit that can’t be ignored and society points to the sky and says ‘We need to see what that is’.